The Case Against Dynamic Pricing and 5 Day Work Week.
The week should be “fluid”…
Maybe this is just unconventional thinking but: you've just clocked out of a gruelling day at work, and you're ready to unwind at your local pub, only to find that your favourite pint now costs10% more, thanks to the newly introduced dynamic pricing. Yes, you heard it right, a pub chain is introducing a system where the busier the pub, the higher the price of your beloved brew. It's almost poetic, in a tragically capitalistic sort of way.
But let's pause for a moment and ponder - isn't this the perfect illustration of the absurdity of our rigid work week structure? Just as parents find themselves digging deeper into their pockets during school holidays, the average Joe is now penalised for wanting to enjoy a drink at peak times. It's a system that, quite frankly, takes the 'happy' out of 'happy hour’.
#dynamic hour hahaha…
Now, let's take a look at the life of our commercial airline pilots, the seasoned navigators of the sky who have never known the concept of weekends. Their schedules are as fluid as the clouds they soar above, a testament to the fact that a 7-day work week is not just possible, but it's happening right now, in industries all around us.
And what about the older generations, the empty nesters who have the freedom to work and travel whenever they please? Why should they be confined to the constraints of a 5-day work week, when the world is their oyster, ready to be explored at any given moment?
But the real magic happens when we extend this flexible approach to our office spaces. Picture 7-day office shares, bustling hubs of creativity where artists, musicians, and poets rub shoulders with entrepreneurs and innovators. It's a solution that not only saves us from building more office capacity but also breathes life into our cities, transforming them into vibrant, 7-day busy boroughs, pulsating with energy and creativity.
Imagine London, a city where every borough thrives with activity every day, fostering communities that are not just about work but about building homes, nurturing artists, and celebrating diversity. Shared offices, shared spaces, creating a harmonious blend of work and life, where every day holds the promise of new connections, new opportunities, and new beginnings.
Yet, as we embrace this brave new world, we must also address the elephant in the room - the inefficiencies of dynamic pricing. This system, while seemingly innovative, implies that a service isn't always required, creating a fluctuating market that can be as unstable as it is unfair. And one can't help but wonder, are we on the brink of seeing the same pricing strategy being applied to toll roads, where the cost of your journey depends on the traffic conditions of the day?
But here's the real kicker, the age-old tradition of eagerly awaiting Friday, only to be struck down by the Sunday evening blues, a sentiment echoed by many as they brace themselves for the week ahead. It's a cycle of emotional highs and lows that we've come to accept as the norm. But what if we could change it? What if every day could hold the joy of a Friday, without the impending doom of a Monday morning?
We should consider the #beyond dynamic pricing movement, that breaks free from the chains of societal norms, a movement that celebrates the freedom to choose our own weekends, to live life on our terms, without the burden of dynamic pricing weighing us down.
So, let's raise a glass to the revolution, to a world unbound by the traditional work week, a world where every day is a potential weekend, a world that is fairer, happier, and just downright better.
Join the conversation, share your thoughts, that redefines what it means to work and live in today's society.
#RedefineTheWeek
Written by Sanj Mahal, CEO of NO HQ.